Press Voices
WWD - A New Wave of Italian Denim Brands Is Reenergizing the Sector
... The latter also has been integral from the beginning for Blue of a Kind, a brand launched by denim veteran Fabrizio Consoli, who has had previous stints at Diesel, Replay and Gas. The company has championed a radical approach.
“Denim is among the most polluting products in fashion and while it is indeed a mainstay of everyone’s wardrobe and spotlighted on the catwalks from time to time, I realized the most sustainable approach for such a timeless item is to exploit what’s in one’s closet,” Consoli explained.
The entrepreneur, who recently opened Blue of a Kind’s first brick-and-mortar shop in Milan, said denim “is a versatile and democratic piece of clothing, potentially the most democratic of them all.”
Which is why, he opined, it has percolated down to the commercial collections of potentially any brand from fast fashion to luxury. He believes this is testament to denim’s versatility and ability to transcend trends, allowing brands to deliver cool styles at a relatively low budget.
AOB Magazine - BLUE OF A KIND PRESENTA LA NUOVA COLLEZIONE FW22
Tutti i capi sono realizzati partendo esclusivamente da abbigliamento esistente e tessuti di stock.
Le piccole imperfezioni rappresentano i segni del tempo e dell’utilizzo, rendendo unici ed irripetibili i prodotti di Blue of a Kind.
Vogue - Jeans vegani: perché vale davvero la pena investire nel denim sostenibile
Blue of a Kind
Blue of a Kind è il brand Made in Italy di denim sostenibile da Fabrizio Consoli, che alla domanda su dove fosse la soluzione sostenibile per la moda ha risposto “in quello che esiste già”, così sceglie di recuperare jeans provenienti da stock e rimanenze e di investire molte energie in ricerca e sviluppo, vedi la collezione seasonless tinta con polvere proveniente da capi esistenti. In ogni collezione, capi originali anni ‘70 e ’90 vengono interamente smontati e ricomposti con un processo interamente hand-made che no contempla nessun elemento chimico.
WWD - The Hottest Places to Check Out During Milan Fashion Week
Blue of a Kind Store
Blue of a Kind, the sustainable, upcycled brand that specializes in denim, has opened a new shop, situated in Milan in Via Cappelli, 3 in the Porta Nuova area. The store carries the genderless and seasonless collection. The brand focuses on the reuse of materials and each denim product is made from existing clothing and reused stock textiles.
Blue of a Kind was founded in 2018 by Fabrizio Consoli and the opening of the store last December marks the brand’s next big step. Indeed, the shop, which was once home to the Christian Louboutin boutique, reuses materials and furnishings that were already present or that have been retrieved from fashion shows and previous set-ups.
Blue of a Kind
Via Vincenzo Cappelli, 3 - 20124 Milan
Opened everyday from 10:30 a.m. to 7:30 p.m.
blueofakind.com
The Collector - Comfort senza tempo
Fashion Network - Blue of a Kind debutta nel retail a Milano e punta all’internazionalizzazione
Blue of a Kind, brand milanese di denim upcycled fondato nel 2018 da Fabrizio Consoli, ha fatto di recente il suo debutto nel retail nella propria città natale, aprendo una temporary store in via Capelli 3, tra corso Como e piazza Gae Aulenti, in zona Porta Nuova.